News

David Roberts’ Egypt Now Available in iBooks

Apr. 12, 2011- eBOOK NEWSER | Nate Hoffelder

Sideways is one of the quieter and more innovative app developers, and it just released a new eBook in the iBookstore.”…

Jeremy Fisher: Buddy Edition Review

Apr. 5, 2011- GiggleApps | Amy Solomon

Jeremy Fisher: Buddy Edition is a very good universal app which brings the classic story The Tale of Mr. Jeremy Fisher to devices with especially nice narration. The iPad application also contains coloring pages as well as a connect-the-dots activity. Both versions contain “Buddy Reading” which enables an adult to read the story from a remote place in real time to a listening child who is at another location.” …

Jeremy Fisher Buddy Edition

Apr. 4, 2011- Kirkus Reviews

Potter’s tale of a hapless frog who sets out to catch a minnow for dinner and almost ends up being dinner himself gets several useful extras in this unabridged app. It also receives a design upgrade that increases the original’s cramped trim size and eliminates its blank pages while pairing text and pictures more closely together.” …

What’s in a brand? These days, lots of social media

Mar. 24, 2011- hiVelocity | Lynne Meyer

According to Eliza Wing, president and COO, what the company does goes well beyond the e-book concept of straight text. “Sideways is making books come alive with video, audio and design images all at once. We’re developing original content with forward-thinking book publishers and authors and augmenting text with rich media to enhance the reading experience…”

Peter Rabbit: Buddy Edition Uses Game Center for Tech-Savvy Storytelling

Feb. 1, 2011-AppCraver | Jennifer Beam

“Peter Rabbit: Buddy Edition is the classic Beatrix Potter tale brought to life and made all the more interesting with the implementation of Sideways’ Buddy Reading System. The Buddy Reading System uses Game Center to connect two devices for audio communication. What this means for parents and their children is that you can read the storybook with your child even when you aren’t there.”…

Tablet Shipments To Quadruple In 2011

Jan. 26, 2011- eBook Newser | Dianna Dilworth

“Eliza Wing, president and co-founder of Sideways had this statement: “It’s now clear that tablet use is only going to escalate and the device is in fact an essential communications channel. Publishers and marketers can successfully engage their audiences with it while gaining valuable intelligence on them. Tablet app strategies should be integral components of any marketing program.”…

Digital Book World: Examining the State of the E-Book

Jan 26, 2011- Publishers Weekly

Sideways founder Charles Stack showed off M3, his own multimedia authoring platform, as well as highlighting a new e-book feature he calls “buddy reading.” The feature allows a user with an iPhone to synch to another iPhone in another location (say a child at home) using the iPhone’s new Game Center and can then read aloud and turn pages simultaneously in a remotely shared e-book. “When people worry about the sales of print titles dropping, remember,” said Stack, “Right now it’s undefined, but the publishing space we’re entering is a lot bigger than the one we’re coming from.”…

I can’t get that song out of my head!

Jan. 19, 2011- The Courier | Sara Arthurs

“One company, Sideways, has created an “earworms” iTunes app. The idea is that the best cure for an earworm may be giving one to someone else, said Charles Stack, CEO and co-founder of Sideways.

The app allows someone to annoy their friends by sending songs embedded in an e-mail. The songs included in the app were chosen based on research about what songs people most had trouble getting out of their head, according to Stack. The app was free for the first few days and is now 99 cents.”…

News & Trends: AppWatch

Jan. 18, 2011 – Book Business

“The first app in this series, it utilizes content from Busch’s “Canon EOS Rebel T2i/55OD Guide to Digital SLR Photography.” Additional features include instructional videos featuring Busch, and interactive command cards that help readers navigate camera menus.” ….

10 iPhone Apps for Music Lovers

Jan. 14, 2011- Mashable | Jeana Lee Tahnk

“The technology available to us to make music an integral part of our lives is staggering, and luckily, it just keeps getting better. Whether you like to rock out on your iPod or you are still sporting a portable CD player (do those still exist?), music and its ability to transform moods is one thing that connects us all.”…

Talking With Eliza Wing of Sideways

Jan. 5, 2011 – Huffington Post | Jeff Rivera

“Digital technology has brought about a whole new world for book publishing and magazine publishers. Some say it is a world of trouble, others say a world of opportunity. One company that is at the forefront of what they feel is an untapped market is Sideways. I had the opportunity to talk to Eliza Wing, co-founder and President of Sideways and hear her viewpoint on the coming changes in the industry in the near future.” ….

Sideways Introduces Buddy Reading Across Apple Devices

Dec. 22, 2010 – iPad News Tracker

“Sideways, a software company that transforms books, magazines and other publications into immersive experiences on mobile devices, today announced its patent-pending Buddy Reading technology with a version of Beatrix Potter’s classic in Peter Rabbit: Buddy Edition for the iPad, iPhone and Touch.” …

Sideways’ Buddy Reading allows parents to read books to children remotely using their iPhones and the iPad

Dec. 21, 2010 – Talking New Media

“Here is an ingenious and fun use of Apple’s new mobile devices, as well as software solutions, combined with some original additions from the Cleveland based software company Sideways LLC. The Sideways’ Buddy Edition allows two people to read aloud together using their iPad and either an iPhone or iPod touch. The first app featuring this has just been released: the Peter Rabbit: Buddy Edition of the Beatrix Potter classic.” ….

Last minute gift ideas (and deals!) that give back this holiday season

Dec. 21, 2010 – USAToday

“UNICEF just launched a holiday coloring book iPad app, which allows kids to color as many as nine greetings on the iPad and then email them to friends and family. It’s a great way to support and share the UNICEF message, and it’s free!” ….

Earworms Are Attacking Your Brain

Dec. 1, 2010 – 148Apps | Brad Hilderbrand

“You know that one track that’s absolutely awful but you just can’t get out of your head? Well Earworms is a whole collection of clips from those songs which you can share with contacts. Why would you try and get intentionally bad songs stuck in the heads of others? Because you’re a supervillain, that’s why.” ….

iPad Multimedia eBook App: David Busch’s Canon EOS Rebel T2i Companion App

Dec. 1, 2010 – mediabistro | Todd Ogasawara

“I appreciated the interactive nature of the app that lets you, for example, tap buttons colored red on a 3D rotating view of the T2i camera to learn how each button functions or the interactive T2i menu options.” ….

Earworms – Coming Soon to Turn Music Into a Weapon on Your iPhone

Nov. 30, 2010 – iSource | Patrick Jordan

“Just for the use of the word ‘infecting’ and the phrase ‘Geneva Convention be damned’ this takes my award for Best Damn App PR Approach of the Day. Oh, and the developers were kind (cough, cough, cough) enough to send me a little sample – it had been much too long since I last heard ‘Macarena’ I guess.” ….

Six iPad Magazines You Need to See

Nov. 19, 2010 – Digital Magazine Publishing | Laura Zavelson

“Created specifically for the iPad, Sideways pushes the envelope of traditional magazine copy and design elements by enhancing them with all that digital technology and the tablet form factor have to offer.” ….

Notes from the ebooks panel at Digital Hollywood

Oct. 21, 2010 – Los Angeles Times | Carolyn Kellogg

“The panel had an interesting lineup: Charles Stack, chief executive of Sideways, a company that builds software tools for making interactive ebooks; Paras Maniar, chief strategy officer of EQAL, the interactive entertainment company behind lonelygirl15; Paca Thomas, cofounder of VidLit, which makes book trailers and more; and Lisa Napoli, former NPR radio reporter who will become a first-time author in February.” ….

Sideways magazine for iPad features in-app transactions

Oct. 7, 2010 – Mobile Commerce Daily | Dan Butcher

“The latest issue also explores new forms of storytelling with a feature that incorporates chronological mapping. The monetization strategy is based around the “advertorial” model, where an article is paired with related products that application users can click to buy.” …

The eBook Opportunity: Have lower-priced 
e-readers and the 
introduction of the iPad forever ‘tipped’ 
the e-book market?

Sept. 2010 – Book Business | Jim Sturdivant

“We fully and forever ‘tipped’ in April 2010 when the Apple iPad crossed swords with Amazon’s Kindle,” Stack says. “Publishers should be genuinely exhilarated over the next decade with the pace and scope of the impending transformation. But, we are truly optimistic because the core of publishing is truly timeless.” …

Apps as Tour Guides Through New York Museums, Step by Step

Sept. 8, 2010 – New York Times | Bob Tedeschi

“The American Museum of Natural History app points the way to an attraction. Most institutions have not yet created a mobile app, but as a group, museums are headed in that direction. In the last few months, free apps were released by the Museum of Modern Art and the American Museum of Natural History, in New York; the Los Angeles Museum of the Holocaust; and the San Francisco Museum of Modern Art (which also has an Android app). I recently tested the newest museum apps for New York. While they take distinctly different approaches, they demonstrate the vast potential for technology to help people make the most of a museum visit.” …

Image Rights Slow Transition from Print to Ebook

Sept. 6, 2010 – Digital Book World | Emily Williams

“When books go digital they lose their physicality, they are transfigured from dead tree tomes into ethereal collections of bytes and bits — infinitely portable, reflowable, remixable. Or that’s the idea anyway.” …

A New Take on the Coffee Table Book

Aug. 27, 2010 – O’Reilly | Kat Meyer

“I check out photographer Diana Curran’s “coffee table book” app – created using the Sideways platform. And, it’s nice. It really is a contemplative experience. I can even see how this is not so much a cutesy play on “coffee table book,” but a valid reinterpretation of the term.” …

iPad paves the way for made-for-mobile publications

Aug. 25, 2010 – eMedia Vitals | Ellie Behling

“Apple’s iPad e-reader not only prompted long-time publishers to launch digital editions of their magazines; the tablet device also has opened up a new market for publications built only for mobile devices. New entrants include Sideways, publisher of the monthly iPad magazine Sideways, and Nomad Editions, which is about to launch a series of iPad-based digital weeklies. Neither company views being outside of traditional publishing as a hindrance; if anything, they see it as an opportunity.” …

Sideways Magazine for iPad Review

June 18, 2010 – 148Apps

“I’ve written a lot over the past couple of days about magazines for the iPad (the roundup is here). Each time, I found myself wondering why none of the established publishers could find an effective way to harness the iPad’s capabilities and create a new, immersive, revolutionary iPad magazine experience. I was excited to find out about Sideways, a new iPad-exclusive magazine by an accomplished team of web and publishing veterans.” …

Business Models for Tablet Publishing (Part 3 of 3)

June 11, 2010 – Talking New Media

“In my first post I mentioned that months ago I speculated that the most interesting tablet publications might come from start-ups, and that traditional print publishers would be making a mistake to simply port over their print products into mobile media. But I also was pretty sure that the first tablet publishing efforts may come from start-ups or tech companies who are usually aggressive in adopting new technology and platforms.” …

The iPad Magazine (Part 2 of 3)

June 11, 2010 – Talking New Media

“While its new magazine will not be the first magazine to appear on the iPad, Sideways LLC’s new iPad app may well be the first magazine exclusively designed and written for the iPad – certainly that is the magazine’s claim. Edited by James Sweeney, formerly an editor with trade publisher Advanstar, Sideways promises to publish monthly, I assume by issuing a new app each month.” …

Publishing Direct to Tablet, Sideways LLC Launches Monthly Digital Magazine for the iPad (Part 1 of 3)

June 11, 2010 – Talking New Media

“When I first launched Talking New Media and word came out that Apple would be announcing a new tablet, I speculated about the medium. I warned that, like all new mediums, it would be best dealt with on its own – that if publishers simply ported their content over they would be making a major mistake – the same mistake many made with their first web efforts.” …

Sideways: The First iPad-Only Magazine Is About…The iPad

June 9, 2010 – TechCrunch | Erick Schonfeld

“While the print magazine industry is hanging its hopes on the iPad to lead it to the digital promised land where people actually pay for digital editions, it is still stuck with adapting a product designed for paper to the screen.” …

Sideways Magazine – A Magazine About the iPad for the iPad

June 9, 2010 – Pad Gadget | Cristi Dyer

“This monthly magazine app promises to take full advantage of the iPad’s capabilities while presenting its readers with a completely new reading experience.” …

Amazon vs. Apple Be Damned: Publishers Pine for Universal E-Book Format

May 28, 2010 – Wired Magazine | Reuters

“BookExpo showed traditional books are alive and well. There was buzz for the upcoming book from news parody king Jon Stewart and raucous Rolling Stones guitarist Keith Richard’s memoirs as well as a book on home design by Barbra Streisand.” …

Sideways Unveils Digital Jim Morrison at BEA

May 28, 2010 – Media Bistro | Dianna Dilworth

“A new digital publishing software company called Sideways launched at Book Expo this week. They made the BEA iPhone app and they had a booth in the Digital Book Zone. The company’s software is aimed at helping publishers turn books into digital experiences across platforms.” …

BEA2010: Sideways (demo videos)

May 28, 2010 – The Digital Reader

“I tend to ignore apps (especially ones that run on Apple hardware), so I almost missed this company. I’m glad I caught them, because Sideways had a couple iPad app demos that are worth seeing.” …

Annual Publishing Expo Deals with Changing Industry

May 27, 2010 – NJ.com | Allan Hoffman/Star-Ledger

“Ten years ago, when the music industry was in an anguished tumult over Napster and illegal downloads, at least one cornerstone of the industry remained a symbol of stability and tradition — the song. CD sales were dropping and musicians might need to find new ways to support themselves, but the song, thank goodness, wasn’t really in flux.” …

Tech Goes Strong: The Cookbook as ‘App’

May 26, 2010 – Tech Goes Strong | Sean Gallagher

“Mobile technology has a way of making itself useful in places you wouldn’t expect it to—like the kitchen, for example. I’ve used my iPhone to check recipes, watch cooking demonstrations on YouTube, and even as a timer when I’m grilling.” …

iPad Developer Sideways to Launch at BEA

May 20, 2010 – Publishers Weekly | Calvin Reid

“Sideways is a new multimedia software development company specializing in creating new digital publications for the iPad, iPhone, iPod Touch and other mobile devices. The firm is launching next week at BookExpo America, offering two experimental digital magazines that will show off the capabilities of its suite of authoring tools.” …

Sideways Launches New Digital Magazine

May 18, 2010 – Digiday:Daily | John Gaffney

“Before there was Amazon there was Books.com. Before there was Jeff Bezos there was Charles Stack. So when Stack takes on something new it just might be worth some attention. One of the Internet’s underrated entrepreneurs, who sold Books.com to Barnes & Noble, is developing interactive magazines and books for the iPad and iPhone. In fact he’s starting his own company and his own magazine to capture the possibilities of the new platforms.” …